Much More Than Just a New Pretty Face

Earlier today, via a “tweet,”  the Union Pacific Railroad’s Steam Program announced the release of a new look for their program’s web site.  I called up their site on my iPad and was extremely pleased with what filled my screen:UP Steam Programs new look as seen on the iPad. 

I was very impressed and it was apparent to me that this was much more than just a face lift. To me, the new site has a fresh and current look - quite unlike the previous site which was getting a bit long in the tooth. 

The colors complement each other nicely and and the graphics add the perfect touch. I love the “map” element that successfully conveys the historic nature of the site’s purpose and the dual use of it as a navigation mechanism is innovative. I have been toying with a similar concept for ChasingSteel.com for some time now.

The photos and videos, which change occasionally, apparently will eventually include fan-submitted content at some point. This is a great implementation of interactivity and public involvement which is the keystone of the program’s purpose.

Beyond the good use of elements and sound execution on the overall design, the site conveys a sense of commitment on UP’s part to both, the steam program and to remaining technologically current to reach the public and fans alike in this age of new media. 

I extend a “job well done” to all involved.