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Yesterday, BNSF Railway Company unveiled their new look - a redesigned and extensively upgraded corporate web site at bnsf.com. BNSF describes their recent effort as the culmination of months of work to review all content, photos, and graphics and “lays the foundation for continued improvement.” Despite not being a “rail shipper” myself nor a BNSF customer directly, I have been to their web site countless times for information that I need in my work as a rail journalist/photographer. In my opinion, the new site has a much “lighter” look and feel, yet the content seems more …


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